The Worlds End facebook page has 217,502 likes. The films Facebook site uses a variety of different techniques to target the audience for example it constantly promotes the film through posting about the box set of the three cornettos triology to persuade people to buy it and by seeing the other two films again it will refresh their memory and this may make them want to watch the third film. Tickets for the premier of the film were also available to win by following the twitter page which allows the Worlds End to get more followers so that fans can keep up to date with the film. It also includes a countdown which would have got fans excited to the release of the film. The Facebook page also included the soundtrack of the film which fans can download. Facebook allows the the film to be marketed through images and videos which also gives fans the chance to comment their opinions to get involved with the film and things such as the soundtrack allows fans to connect with the film. It advertises competitions aswell so that fans can become involved with the film in an interesting and fun way. On the Facebook page it also contains links to the website through encourages people to make their own pub sign which allows fans to again interact with the film and once they are on the website they would want to look at other things that are featured on it such as videos, photos and read more about the characters which promotes the film.
Twitter
The Worlds End has a twitter account which has 10k followers. Twitter is good for allowing fans to connect and get involved with the film as they can tweet the actors, writers, directors which therefore promotes the film. Peoples tweets also get retweeted onto the page for the followers to see. It also includes images and constantly keeps fans up to date with the film and competitions. It promotes the film through the competitions as it is a fun way for the fans to interact. It also allows people to tweet their opinions on the film and soundtrack to others. There is also a Golden Mile twitter account which has just over 1,000 followers. The was used to for a competition to allow the winners to view the worlds end at its premier. This promotes the film as it allows the winners to view the film before anyone else and if they enjoy the film they are likely to encourage other people to go and watch it.
Tumblr
The tumblr page allows viewers to images, short clips and fan work which are linked to all the films in the Cornetto Triology in an interesting way. Many young people use tumblr so are most likely to take an interest in the page. By fans art being posted on the tumblr page it allows them to interact with the film.
I personally don't connect with films using social networking sites. I usually see a trailer on TV and if I like the look of it or I have seen the other films within the trilogy and enjoyed it then I will go and watch the film rather than keeping up to date and commenting my opinions on social networking sites as it doesn't interest me.
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