Techniques used to target audiences.

Trailer:

The trailer allows the audience to see what the film is about showing parts of the film. This allows the audience to see if they want to go and actually watch the film depending on whether they think it appeals to them.

There are interactions such as create your own pub sign to get the audience to interact with the film in a fun and interesting way. They can also create there own beer mat. This targets younger people as they are they are the ones most likely to want to create things.

Pictures of the characters allow the audience to find out more about the characters before going to see the film.  There are images of each actor which includes text and each of the images are fun and interesting. On the Focus Features website there is more to read on the actors and their characters. This allows the audience to get to know more about the actors staring in the film.

There are reviews from the Los Angeles Times and Washington post for people who are going to watch the film.  This allows the audience to see other peoples opinions of the film to see if it is worth watching. 

There is a social stream where things people have posted to do with the trilogy are shown for the audience to see. As its showed it gets the film to become more well known and we can interact with stars and other fans of the film. (web 2.0 sites).

A photo gallery showing some of the best parts of the film are shown to attract people into watching the film as they get an insight into it.  

There are clips from the film that enable the audience to look at parts of the film and to see the premiere of the film. Fans of any of the actors starred in the film can watch them in the clips. It also allows people to see behind the scenes of the film as Edgar Wright, Simon Pegg and Nick Frost have a done a short clip on it and they can also find out more about the characters. 

http://www.focusfeatures.com/the_worlds_end/videos

Here is a virtual pub crawl with a chance to watch an early screening of The Worlds End if you collect the 12 different signs. This allows the audience to interact with the film. It also allows the audience to find where the nicknames of the stars came from- the 12 pubs. There is a different website for each of the pubs featured in the movie.  The audience are encouraged to follow the Golden Mile twitter page which allows the audience to keep up to date with the Golden Mile and allows anyone taking part to get the location of the 12 limited Golden Mile trading cards dispersed throughout. By encouraging people to follow their twitter page and doing a virtual pub crawl it publicises the film.