How important is technological covergence for institutions and audiences within a media area which you have studied?

Technological convergence is important for audiences because it allows them to consume films in different ways. A way in which audiences can consume films is through internet TV's. The amount of people that are signed up to Netflix are 29.2 million with 7.1 million being international. Due to the large amount of subscribers it shows just how important technological convergence is.14% of the subscribers to Netflix watch by connecting their computer to the TV. 50% of people will watch films via video game consoles and 6% watch films through their phones. 42% of people use their computers to stream and watch films.  The number of hours that subscribers will watch streamed videos on hi-speed internet is 2 billion. There are 58 Netflix distribution centres with 35% making up all disc renting spending for Netflix snail-mail. Technological convergence has allowed audiences to watch films on the go.  Lovefilm is also a provider of dvd by mail and online streaming which has 2 million subscribers showing that a large amount of people tend to stream. It allows people to watch instantly through their TV, Ipad, laptop, Xbox and PS3.